10 Reasons you need an e-newsletter
E-newsletters offer a much greater level of flexibility than traditional print publications. You can make e-newsletters as short or as long as you like. We generally recommend from three to eight 150-200 word stories. Any number is okay, but shorter is sweeter.
They’re quick! If you need to get the word out fast, e-newsletters can be published very quickly.
You lead the discussion. It’s your newsletter, so you get to choose what goes into the newsletter. Not ulitising digital tools is like forfeiting your organisation’s right to vote. We live in a digital age, your digital communications collateral is the equivalent of your owning your very own media empire where you get to completely drive your organisation’s key messages.
Unlike social media, you’re not mixing your brand with another platform. Take advantage of the fact you can create your own segment.
When it comes to adding colour to e-newsletters, it’s very easy to source images. Photography is as easy as directing someone to use their iphone camera. Nice natural in-situ shots keep a friendly and professional feel.
E-newsletters can help to build your website’s Search Engine Optimisation (SEO), further strengthen your brand or communication reach. The more regularly you update your site with new content, the more your SEO improves. You can also use e-newsletters to engage customers with your other social media activities.
You can gain insights into your customers/organisations quite easily through the use of good back-end software supporting your e-newsletter. You’ll be able to track which stories were most popular, who read what and when.
They work well as both internal and external communication methods. You may alter the tone and content depending on your audience.
Stories can be recycled. Your stronger stories can easily be used as media releases (or media releases can be used as stories) to gain extra mileage. Otherwise, these stories can be used in your social media campaigns.
E-newsletters are easy to outsource. Once the ground rules are established, a good Communications company can take it from there, ensuring your staff members aren’t over-stretched.
